Viqli is a social network that allows users to find, create, and share food related content. Viqli strives to build a community of passionate food lovers, who appreciate artistry and have an avid interest in recreating the world of gastronomy.
They reached out to me to create a strong identity for their brand - including logo design - and to plan and execute the website . With the target audience in mind-- young international food enthusiasts-- I sought to create an eye-catching, minimalist design. Besides the classic black and white colors, I appointed an unusual yellow to make the Viqli brand pop.
