Art Direction

The well known scotch brand reached out to us to help develop a higly effective campaign for their product lines. We created digital assets for their paid media platforms as well as their website and social platforms. We wanted to come up with a fresh look for them, so our art direction approach was to capture the product in real light, playing with reflexions and shadows. Besides organizing a lifistyle shoot we also designed two murals for the brand in NYC and San Francisco.